Joost Lobbes, innovation manager at Rabobank and host of the webinar, started the session with some icebreakers using the chat function of Microsoft Teams. Afterwards, we discussed themes such as: how to integrate multiple bank accounts from multiple banks and in de Rabobank banking app, the use of Tikkie and, more general, machine learning, AI and biometrics. Also covered were, Peaks, cyber security and Fundr. Furthermore the webinar elaborated on the importance of IT-services such as App Store ratings. The chances of a potential customer choosing your bank, decrease when your app is not the first one in line in the App Store. To become the first in line your app needs to have the highest ratings. Or as Lobbes explained: “This means the better we are at helping our customers by making banking easier, the higher our ratings and the more successful our company will be in the market.”
At Rabobank innovations are organized in five phases. First of all: the ideation phase during which exiting ideas originate. Second: the problem fit phase. In this phase you and your team validate whether your problem exists in the market. If so, the innovation will get to the solution fit phase, where you come up with the solutions and make a prototype. After that you go back to the customers and test it. You then arrive at the market fit phase during which you research how many customers are likely to use your idea or product, and – in the case of the Rabobank – whether it will generate customers for the bank. The next and final phase is to scale up the product and offer it to all Rabobank customers.
At the end of the webinar the IT recruiters of Rabobank invited the attendees to connect with them for a one-on-one video call to discuss recruitment related questions and opportunities. In this way the webinar contributed to knowledge sharing as well as to recruitment purposes.